Technology should leverage your business (a.k.a. REST anyone ??)
Luca | June 29, 2008Technology is a exceptional way of improving your business.
The REST architecture is a good example; with a clear URL we definitively improve the effectiveness of our message. People will easily remember the URL and our product will be faster on the market (because people actually know how to get to our product).
Now this sounds pretty basic in 2008 but it looks like that some big companies are still missing the whole point.
Some time ago I was googling for Quality Center, a testing tool owned by HP.
Now, in the REST era, I personally expect a URL on the line of:
www.hp.com/products/testing/qualitycenter
This is not what I had.
The actual direct URL to Quality Center is:
https://h10078.www1.hp.com/cda/hpms/display/main/hpms_content.jsp?zn=bto&cp=1-11-127-24_4000_100__
HP is obviously missing the key point: how I can remember that thing ???
Even if that is google first choice at the beginning I considered it just white noise because the URL is some undefined bunch and hieroglyphic instead of something with a semantic meaning.
And if I cannot get easily to your product, I will never be able to become a customer.
Sounds easy to me that I’ m not a marketing guy.
It’s still not so clear to some companies.
